Fitness Machine 006 - Future of Fitness

October 5, 2016

Today on the Fitness Machine podcast, Justin talks about where he thinks fitness will be within the next ten years.

For the next ten years:
  • He hopes to see that the mindset of working out for weight loss lessens, and instead is replaced with a "Functional Training" mindset.
  • He hopes to find that more people are looking to use movement to work out so they can stay generally fit.
In ten years, he sees State of Fitness as:
  • Opening more space for people
  • More climbing and obstacle courses
  • Keeping the Dumbbells, Kettlebells, and Barbell training
  • Keiser Unit for cables will likely be taken out
  • Keep Cardio Machines and bikes
  • Getting rid of treadmills so people can go walk and run outside
Corporate Wellness:
  • Smaller businesses are now using gyms and wellness benefits for recruiting
  • People are getting to know one another while working out
Core Values in Fitness that won't change:
  • Customer Service - Wanting to making people feel safe and welcome while being there and working out.
  • Online Marketing and Content - Bringing people into the door by having a strong, professional and trustworthy online presence. 
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