Business Machine 0060 - Josh Elledge

February 26, 2018

A decade ago, Josh embarked on a one-man quest to stop spending so much freaking money on groceries-- and so transformed himself into America’s coupon-crusading “Savings Angel.” 

With a little bit of his own PR fairy dust (thanks to his U.S. Navy journalist experience), he became an influencer with his digital consumer advocacy and lifestyle brand which has grossed more than $6 million in sales with less than $500 spent in advertising. Yes, he literally dropped more $$ on toner for the office printer!

Today he's:

· A well-known influencer in the Startup PR space
· The host of an iTunes chart-topping podcast
· A syndicated newspaper columnist with a reach of over 1.1 million readers
· A sought-after keynote & workshop speaker 
· Media guest clocking over 2000 TV, radio, and podcast appearances.

And NOW, he takes all the PR magic tricks, ancient wisdom and special sauce recipes that got him here - and sets them all free!

Mission: Josh is passionate about turning thoughtful entrepreneurs into media celebrities, increasing their authority, their influences, and their revenue.

Mistake: When he switched from solo practitioner to having multiple leaders under him, he had to learn quickly to take a step back and let his leaders make some decisions instead of making all of the final decisions in the company without listening to them first. He also learned to attract people who could fill-in areas of expertise, and also learned from his fear of selling and overcoming the lies he believed about selling to people.

Quote: "A person is just about as happy as he or she makes up their mind to be." Abraham Lincoln
Book: The Miracle Morning
Eat With: Napoleon Hill


Legacy: Josh hopes to help everyone realize that they are the person that the world has been waiting for, and to help them take advantage of the resources they have to make it happen.


Business Machine 0059 - Jeffrey Sass

February 26, 2018

While early in his career, Jeff Sass was making B-movies. He has spent more recent years in the C-suite as a COO, CEO, and currently as CMO for .CLUB Domains. With a career spanning the entertainment, computer-game, mobile, and Internet worlds, he has written and produced for film and TV, and he has been a tech start-up entrepreneur. A graduate of Cornell University, Jeff is a frequent speaker on entrepreneurship, mobile marketing, domain names, and social media, and has had articles appear in FORBES, ENTREPRENEUR, AdAge, and many other publications. As the father of three, he has also been a prolific “dad blogger,” participating in influencer campaigns for brands including Intel, Sony, Ford, LG, Asus, and others. Despite this seemingly successful career, Jeff Sass is happy to admit that everything he knows about business and marketing, he learned from The Toxic Avenger.

Mission: Jeff is a passionate marketing guy who hopes to help businesses gain traffic to their sites by supplying them the best domain name extension for their business's individual purposes.

Mistake: He stresses the importance of having a backup plan for when Plan A doesn't end up working out. He also tells others not to wait and to trust their guts when it comes to certain decisions.

Quote: "If everything seems under control, you're not going fast enough." -Mario Andretti
Book: Good to Great
Eat With: Guillermo del Toro and Greg Glassman

Get.Club or Names.Club
ToxicAvenger.Marketing For Book
EverythingIKnowAbout.Marketing or JeffreySass.Club

Legacy: Jeff hopes to inspire and help as many people as possible, including his children. He also wants his children to become good, happy people and good citizens. Mostly, though, he wants them to be happy.


Business Machine 0058 - Bernie Adams

February 19, 2018

With 20 years of Six Sigma and Lean experience in high profile fields such as government, pharmaceutical manufacturing, aerospace, and healthcare, Bernie has developed and fine-tuned his skills to bring effective process change to any and all levels of an organization. As a Six Sigma and Lean Black belt, and now as the CEO and founder of ProcessPro, he is taking his knowledge and experience and bringing it to all businesses who are striving to raise their business to the next level by creating consistency and reliability within every process.

Mission: Bernie is passionate about helping businesses create processes that make daily practices run smoother for every employee. This makes it easier for every customer to receive the same experience when they walk through the doors, and every new employee to have everything they need to start immediately.

Mistake: He hopes to show that people need to find a new process to fix problems in the business if the processes they are currently using are not fruitful. He also is glad he started being transparent in his lack of knowledge in various areas so he could ask the right questions to clients, therefore helping cement their new processes further.

Quote: "What you permit, you promote."
Book: "The E Myth." "Traction."
Eat With: Oprah Winfrey


Legacy: Bernie wants his kids to remember that they were loved, that there was someone who did everything he could for them, and that they can make this world a better place based on what he did with it today.


Business Machine 0057 - Dave Jackson

January 23, 2018

Dave Jackson is an award-winning podcaster who has been podcasting since 2005.

He is a featured/keynote speaker at events, author of the book "More Podcast Money," and has served as the Director of Podcasting for the New Media Expo.

He also works at, the largest Podcast Media Hosting Company in the world.

He is best known for founding the School of Podcasting and helping hundreds of podcasters launch successful podcasts.

Mission: Dave focuses on helping people create their own podcasts by focusing on why they should start their podcast and how they should do so.

Mistake: He wishes he hadn't put as much effort on his early website without researching to see if anyone else was doing something similar at the time, thus realizing too late that others were doing similar and doing it better. He also wishes he hadn't bought a very good radio microphone without learning at first how it picks up every tiny sound, and thus never uses it.

Quote: "If you act the way you wanna be, someday you will be the way you act."
Books: Platform: Get Noticed in a Noisy World, Will It Fly?
Eat With: Henry Ford


Legacy: He hopes to have helped further podcasting as a pioneer who had fun while he was doing it, while also believing in value and integrity.


Business Machine 0056 - Alexandria Agresta

January 23, 2018

Alexandria believes in creating purposeful communities where people feel a sense of belonging and are empowered to create real human connection.

Alexandria’s why led her to become an advocate for incorporating the human element back into modern business practices. Her leadership and teaching on these principles has earned her recognition by top leaders within Central Florida. She is the co-founder of Purpose Pioneers, a purpose-first company that empowers organizations to help their employees find meaning in their work and customers find meaning in their purchases.

Alexandria’s background is in communication, executive coaching, and community engagement. She specializes in leadership development, methodology & framework design, and purpose alignment.

Alexandria has coached for the University of Central Florida, the largest college in the nation, in a variety of their departments including the College of Business Administration, Center for Entrepreneurial Leadership, and Rosen College of Hospitality Management. She is a 2016 BizVenture Competition winner and 2017 BizVenture Coach for the United States Hispanic Chamber of Commerce Foundation. She is a graduate of Starter Studio, Orlando’s leading tech accelerator, where she founded her first venture, community engagement company, myLoop.

Mission: She hopes to help businesses find meaning and fulfillment in everything they do in real time, instead of waiting for fulfillment through the paychecks they collect or special events that may occur. She also hopes to lead people towards a purpose-first mindset to help both their employees and their customers find meaning.

Mistake: Alexandria wishes she had focused on listening to people around her so she could supply them with this awesome service in a way that they could have easily digested sooner.

Quote: "When you make a decision, the universe conspires to make it happen." -Ralph Emerson
Book: The Purpose Economy
Eat With: (Dead) Steve Jobs (Alive) Simon Sinek and Tony Robbins

Contact: Facebook

Legacy: She hopes to have a voice, not only for the world but also for her generation, telling everyone that unlocking your potential and living a purposeful life the way you want to live it is 100% possible.


Business Machine 0055 - Tom & Ariana Sylvester

January 23, 2018

College Sweethearts and now Business partners, this husband & wife team are owners of 3 very different businesses. While running their real estate business, wine & liquor store, and coaching & training business for entrepreneurs, they've also raised two energetic youngsters. They believe in integrating life and business and focus on helping entrepreneurs build their ideal lifestyles.

Mission: Tom and Ariana focus on helping people gain something more out of life than what is the "normal" thing to do. They help those people clarify what that "something more" is and help them start a business that will create that ideal life for them.

Mistake: In an early mistake, they did not keep communication open between the two of them so they weren't always on the same page, such as not discussing what each wants for the future, their goals, etc.

Quote: Tom's favorite is "Keep moving forward." Ariana's is "Just be yourself."
Book: Tom's recommendation is "The 7 Habits of Highly Effective People." Ariana's recommendation is "For Better or For Work."
Eat With: Ariana would love to eat with Ellen DeGeneres. Tom would love to eat with anyone!


Legacy: Arianna hopes to show her kids that they need to have open minds when it comes to what they can accomplish and do as they grow into who they are. Tom hopes to be remembered as an awesome person who inspired others to do great things.


Business Machine 0054 - Akshay Nanavati

August 7, 2017

Akshay Nanavati is a Marine Corps veteran, author, speaker and entrepreneur.

Through his new book, Fearvana and his coaching programs, Akshay draws on his expertise around understanding fear. He's dedicated his life to helping people reframe fear so that they can accomplish their goal and live limitless lifestyles.

Mission: Helping people recognize and acknowledge their fears so they may be able to work with them and therefore empower them to do great things.

Mistake: He wishes that he didn't try to rush himself while he compaired himself with others. He should have acknowledged that he was compairing, and instead grew more patient in advancing his business based on what he saw.


Books: Success Principles
Buddha's Brain

Eat With: Richard Branson

Get In Touch:





Legacy: He hopes to help people truly make their lives better by finding the meaning and gifts in the struggle.


Business Machine 0053 - Sarah Stewart

June 23, 2017

Sarah Anne Stewart was thrown into the world of wellness as a teenager when her father was diagnosed with terminal cancer. Her family made a choice – to fight back with alternative medicine. Seven months later, her father was declared cancer-free, and a spark was lit in Sarah that propelled her to dedicate her life to spreading the healings her family had discovered. Today, Sarah runs one of New York City and LA’s leading private coaching practices, as a Certified Holistic Health Practitioner (AADP), with a primary focus on nutrition and permanent weight loss. Her heart-centered approach has allowed hundreds to reach their health goals naturally, without ‘crash’ dieting. Sarah is also the founder of the Holistically Slim Movement, an in-demand public speaker, and author of the e-course, “Meditate Slim”.

Mission: Sarah works with women to help them reprogram their subconscious patterns around food and their bodies so they may be able to lose weight easier. She hopes to help them see what is holding them back from losing weight, stopping them from conquering their eating disorder, or making them uncomfortable with going out so they can get through it.

Mistake: She wishes she had not attended business school to become an entrepreneur, since the courses didn’t seem to align with what she needed to go down that path. She also wishes she did not hide behind her story for so long.


Quote: “Nothing great in the world has ever been accomplished without passion, and if you’re not passionate about something, don’t do it.”

Books: Three Billion Under 30
Beautiful Money

Eat with: Kris Carr

Technology: Grammarly and Evernote

About Sarah

Legacy: Sarah hopes to change the conversation surrounding weight loss and eating disorders. She also hopes to inspire the next generation to rethink social media, how we lose weight, and our body image, and hopes to keep the conversation going so people look outside of the “traditional dieting” methods so they can be inspired to lose weight healthily.


Business Machine 0052 - Bedros Keuilian

May 8, 2017

Bedros Keuilian is a best-selling author, speaker and business consultant. He's the founder and CEO of Fit Body Bootcamp, one of the nation’s fastest growing franchises and an investor in over a dozen companies ranging from software, digital ad agencies and coaching and consulting services.

He's known as the hidden genius that entrepreneurs, best-selling authors and thought leaders turn to when they want to create high level mastermind and coaching programs, quickly scale their businesses.

His sales, marketing, and business systems are the secret weapon used by thousands of successful digital marketers and entrepreneurs who want to reach more high paying clients and customers without the use of unpredictable or sleazy marketing tactics.

An immigrant from a communist country turned hugely successful entrepreneur, Bedros uses the stage, TV and social media platforms to share his personal Immigrant Edge and American Dream story to help inspire audiences worldwide to reach their fullest potential.

Mission: Bedros hopes to teach that at first it is about the hustle and grind to start your business, but the smart entrepreneur knows that after some time, it's about scale and strategy. He also strives to let people know how it is easier than ever to strive towards the American Dream in terms of resources, it only becomes more difficult because of the transparency so many customers want when looking into businesses.

Mistakes: He had started selling supplements online far before many people used the Internet, thus he lost $55,000 because the business was too far ahead of its time. He also started an online subscription when no one knew, liked, or trusted him, and thus he lost $126,000. He also brought in a business partner that did not do well with the company, and urges entrepreneurs to only add a partner if they bring a specialized skill or knowledge that they do not possess or care to possess to help strengthen the business.


Quotes: "Circumstance does not change responsibility." -Doug
"How you do anything is how you do everything." -T. Harv Eker

Book: Outwitting the Devil

Dinner With: The Rock or Oprah Winfrey

App/Tech: Gmail and Google Calendar

Tip: Don't bang your head against the wall trying to figure out where the door is. Someone has already gone through the door. Find the mentor, pay them, get the wisdom, and move on.


His Book: Man Up, Cut Your Bullshit, Dominate Your Path. Comes out Fall 2018.

Legacy: He wants his kids to remember that their dad was a good man who taught them how to serve.


Fitness Machine 011 - Corporate Programs

May 4, 2017

On this episode, Justin talks about his new corporate program at Jackson National Life and how he runs both the smaller program and his main program at State of Fitness.