Business Machine 0046 - Lisa Larter

Lisa Larter is a high school drop-out who worked her way up the corporate ladder until her entrepreneurial spirit took over in 2006. Since then, Lisa has built and sold companies and generated millions of dollars in sales. She spends the bulk of her time helping others develop strategies for building profitable businesses. Lisa's clients have said that she's a rarity because she understands business strategy, and how to leverage social media by turning connections into paying customers.

Mission: Lisa wishes to help business owners with sales and marketing strategies so that they can build successful businesses and get from where they are now to where they want to be.

Mistake: She wants to make sure that business owners know what "sunk costs" mean, and how to remedy it so it no longer negatively effects their businesses in the long run.

Recommendations:

Quote: "The future belongs to those who believe in the beauty of their dreams." -Eleanor Roosevelt; "If I observed all the rules, I never would have gotten anywhere." -Marilyn Monroe

Book: Pilots to Profit

Tech/App: InfusionSoft

Eat With: Tony Robbins and Oprah Winfrey 

Contact: Lisalarter.com, Lisalarter.com/book, Lisalarter.com/blog

Legacy: She hopes to inspire millions of people to build successful businesses and not feel bad while they make the money they deserve.